A Test of Corporate Purpose (TCP) 

COVID-19 and Inequality

In the midst of the COVID-19 pandemic and with a spotlight on inequality, expectations for companies are rising. Today’s state of the world poses a test of both the breadth and durability of corporate purpose commitments, shifting the dynamics for thousands of companies as they confront new challenges and expectations. The current circumstances make for an unprecedented test of corporate purpose. 

The Test of Corporate Purpose (TCP) initiative will assess how purpose-driven companies respond in a time of severe global crises. TCP will assess hundreds of publicly traded companies on their performance in relation to the COVID-19 pandemic and inequality crises. TCP comprises the following elements: 

  1. Research: In-depth research on hundreds of publicly traded companies’ performance, responses, and actions related to the COVID-19 pandemic and multiple dimensions of inequality.

  2. Survey: A survey circulated to a broad range of stakeholders (including businesses, NGOs, investors, academics, regulators, and policymakers) to compare and contrast perceptions and inform the empirical research.

  3. Report: A detailed, open-access report that describes and analyzes the findings and performance rankings for the research universe, as well as policy implications.

  4. Case Studies: Case studies on best practices and shortcomings for high-profile companies.

  5. Database: A publicly available, interactive, searchable, and downloadable database that can be used as a decision support tool. 


Your engagement in TCP at this pivotal movement will help us: 

  • Identify best practices for large publicly traded corporations in managing the fallout from the pandemic, inequality, and social unrest;

  • Develop a benchmarking tool to measure and drive corporate action on systemic crises; and

  • Analyze the impact of corporate actions on systemic issues, particularly those exacerbated by the pandemic.

Sign up for updates (use form above) and we’ll send you information on the TCP launch and ways to participate. 

TCP Advisory Board

Joanne Bauer – Co-Founder, Rights CoLab

Allison Binns – Executive Director, Morgan Stanley

Chris Coulter – CEO, GlobeScan

Robert G. Eccles (Co-Chair) – Visiting Professor of Management Practice, Saïd Business School, University of Oxford

Rob Fernandez (Treasurer) – Vice President, Director of ESG Research, Breckinridge Capital Advisors

Nili Gilbert – Co-Founder, Portfolio Manager, Matarin Capital Management

Mark Gough – Executive Director, the Capitals Coalition

Thomas Kuh – Head of Index, Truvalue Labs

Rakhi Kumar – Senior Vice President, Sustainability Solutions, Liberty Mutual

Anita McBain – Head of Responsible Investment & ESG, M&G Investments

Christopher McKnett – Co-head, Sustainable Investing, Wells Fargo Asset Management

Gianna McCarthy – Director of Corporate Governance, Office of the New York State Comptroller

Bhakti Mirchandani – Director of Responsible Investing, Trinity Church Wall Street

Hiro Mizuno (Co-Chair) – Former Chief Investment Officer, Government Pension Investment Plan of Japan (GPIF)

Yumi Narita – Executive Director of Corporate Governance, Office of the New York City Comptroller

Sacha Sadan (Co-Chair) – Director of Corporate Governance & Board member, Legal & General Investment Management (LGIM)

Jennifer Signori – Senior Vice President, ESG & Impact Investing, Neuberger Berman

John Streur – President and Chief Executive Officer, Calvert Research and Management

Jessica Wirth Strine – Managing partner and CEO, Sustainable Governance Partners (SGP)

Mark Tulay – Founder and CEO of TCP & CEO Sustainability Risk Advisors (SRA)

Allen White – Vice President and Senior Fellow, Tellus Institute

Andrew Winston – Author, The Big Pivot & Green to Gold & Founder, Winston Eco-Strategies

TCP Management Team

John Kim - CSO and Head of Impact, 1Row

Sara E. Murphy - Sustainable Investment & Corporate Responsibility Consultant

Mark Tulay - Founder and CEO of TCP & CEO, Sustainability Risk Advisors (SRA)

For media inquiries, contact mark@sustainabilityrisk.org.

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